KHUBA GROUP

"There is a water & quality  food crisis  today. It is not just  about having it   to satisfy our needs but its crisis of managing its availability for today and tomorrow  so that in future billions of people or the environment do not suffer." 

 The Human race and other species which share the planet cannot expect an infinite supply of finite water  or regenerate quality food from  deserts.  It is noted that the earth has regeneration capacity for water to sustain life for about 

4 billion where as we are already at 7.4 billion and growing.  

Human - centered  design  is  great  for  mops  and  phones,  

but it won’t solve society’s biggest problems.    

It is said that the wheel was invented 10,000 years ago, but it was only in 1970 that it 

was fixed on to our luggage. The fundamental idea behind human-centered 

design is to find best solution with evolved current technological limitations , 

design and  develop an adaptable cost effective solution. 

But, if you step back for a moment, you start to see a problem:  

We’ve been designing the world, real hard, for decades now and we 

haven’t made a dent in a single real problem. 

What do I mean by “real problem”? 

I mean real problems. The big ones. The kind that shake us to the core of our humanity and threaten our long-term viability. Like Water, food, power, environment, carbon footprint, water borne diseases and the list goes on.  

Right now, there are water woes, new term DAY ZERO,  HEALTHY FOOD SHORTAGE repeating world over. And, unfortunately, current method of adjustment by sourcing  from other  areas and delivering the same ,won’t fix any of it. We are 

creating further unforeseen problems. While we are working to fight 

one side of it, the other side is becoming  poor. We can’t hope to 

make progress by chipping away at one piece of the problem while 

ignoring the others. That too with huge financial inputs and disruption, which will eventually come back to us humans in terms of taxes and disrupt other areas of need like education, infrastructure, health which will take a back seat. 

We inch our way forward. Chipping away at one side while the other burns out of control. We can no longer create and dispose, but we need to create and re-use 

and yet be frugal to the extent possible. We need to understand  

complexity of really big problems  and start to solve for them. 

Thus systemically  keeping our focus on sustainability.  

We can change the world, but the way we’re going about it right now isn’t cutting it. If we want to design our way out of the big issues, we need to take a critical look at our approach come together and address all facets for human sustenance.   

We have to come out with a solution that addresses the problem from all sides.  Thus it’s about observing the big picture and then zeroing in on a manageable 

set of insights and variables, and solving  those.  

In light of above mentioned  facts,  we  have designed for the full life cycle water, where in first the fresh water is used frugally, secondly the outcome grey water is reused thus completing full usable life cycle of water.   Thus the total effect has led to luxury of bath without compromise on usage or hygiene, saving money while we use  and yet achieve  reduction in water, power and pollution.  

Our 100% natural & organic soil conditioners  / pest repellant are eco & soil friendly,  enhancing the returns to farmers in short & long term,  making them self sufficient  so that dependence of  external outputs  be minimized,  enrich the soil with flora & fauna  without compromising ecology  or  health of  humans.   

We have created a design framework that allows us, in small ways across all facets of a problem. Its like  tiny rain droplets that fill dams and rivers.  We can learn, adapt to correct ourselves, for sustenance on this blue planet.

“ The power and majesty of the nature of the universe at every turn lacks credence if one’s mind embraces parts of it only and not the whole.” by  Pliny the Elder - In Pliny: Natural History (1947)