AFFORDABLE OPTION TO A SUSTAINABLE FARMING & AN INVESTMENT FOR FUTURE OF MANKIND.
SAVE WATER - POWER - REDUCE POLLUTION IN DOMESTIC / COMMERCIAL ESTABLIHMENTS.
KHUBA GROUP is a family concern which was established by
LATE SHRI GURAPPA D. KHUBA in the year 1890 as major trading house for food grains, pulses, steel, etc. The traditional business was expanded & continued by his son LATE SHRI BASAWANAPPA G. KHUBA. There after his son Late SHRI SOMANATHAPPA B. KHUBA ventured into mining & Industrial production to manufacture catalysts beginning with the first unit being established in the name of Korvi Fuller Earth Processing Industry ESTD 1956, there after a second unit in the of Korvi Activated Earth year 1989.
Now at the fourth generation, myself, Rajendra S. Khuba has got the mantle to take this legacy further & established a 100% EOU unit for new generation catalyst in the name of Korvi Activate Minerals in the year 2002. Further I have also patented and started manufacture of water saving products for domestic and commercial establishment in the year 2020.
All the units are set up with state of the art technology backed by full fledged research and development division to manufacture quality consistent catalyst for diverse applications in the field of Petrochemicals, Edible Oils, Non-Edible Oils, and Waxes etc.
We are also proud to announce our fifth generation Mr. Rishikesh.R.Khuba his initiative in manufacture of MINERAL BASED NATURAL / ORGANIC SOIL CONDITIONERS, PEST REPELLANT & GROWTH PROMOTERS as a direct replacement for CHEMICAL BASED FERTILIZERS, PESTICIDES. These are cost effective to meet growing demand for food and for betterment of the environment.
Our family is well established in real estate development and leasing of space to MNC, BANKS, etc, Further in the year 2016, We have created a centrally air conditioned community hall in the name of Khuba Kalyan Mantap
to cater the cultural needs of local community. I would like to bring to light that my mother Smt. Vilasvathi. S. Khuba has been honored doctorate on twice and by various other institutions for her philanthropical work for upliftment of humanity.
We present : Rethink, an initiative to save water, power, environment, enhance organic food growth for long term human health and sustainability.
My daughter Smt. Amritha
an exceptionally brilliant interior designer.
"There is a water & quality food crisis today. It is not just about having it to satisfy our needs but its crisis of managing its availability for today and tomorrow so that in future billions of people or the environment do not suffer."
The Human race and other species which share the planet cannot expect an infinite supply of finite water or regenerate quality food from deserts. It is noted that the earth has regeneration capacity for water to sustain life for about
4 billion where as we are already at 7.4 billion and growing.
Human - centered design is great for mops and phones,
but it won’t solve society’s biggest problems.
It is said that the wheel was invented 10,000 years ago, but it was only in 1970 that it
was fixed on to our luggage. The fundamental idea behind human-centered
design is to find best solution with evolved current technological limitations ,
design and develop an adaptable cost effective solution.
But, if you step back for a moment, you start to see a problem:
We’ve been designing the world, real hard, for decades now and we
haven’t made a dent in a single real problem.
What do I mean by “real problem”?
I mean real problems. The big ones. The kind that shake us to the core of our humanity and threaten our long-term viability. Like Water, food, power, environment, carbon footprint, water borne diseases and the list goes on.
Right now, there are water woes, new term DAY ZERO, HEALTHY FOOD SHORTAGE repeating world over. And, unfortunately, current method of adjustment by sourcing from other areas and delivering the same ,won’t fix any of it. We are
creating further unforeseen problems. While we are working to fight
one side of it, the other side is becoming poor. We can’t hope to
make progress by chipping away at one piece of the problem while
ignoring the others. That too with huge financial inputs and disruption, which will eventually come back to us humans in terms of taxes and disrupt other areas of need like education, infrastructure, health which will take a back seat.
We inch our way forward. Chipping away at one side while the other burns out of control. We can no longer create and dispose, but we need to create and re-use
and yet be frugal to the extent possible. We need to understand
complexity of really big problems and start to solve for them.
Thus systemically keeping our focus on sustainability.
We can change the world, but the way we’re going about it right now isn’t cutting it. If we want to design our way out of the big issues, we need to take a critical look at our approach come together and address all facets for human sustenance.
We have to come out with a solution that addresses the problem from all sides. Thus it’s about observing the big picture and then zeroing in on a manageable
set of insights and variables, and solving those.
In light of above mentioned facts, we have designed for the full life cycle water, where in first the fresh water is used frugally, secondly the outcome grey water is reused thus completing full usable life cycle of water. Thus the total effect has led to luxury of bath without compromise on usage or hygiene, saving money while we use and yet achieve reduction in water, power and pollution.
Our 100% natural & organic soil conditioners / pest repellant are eco & soil friendly, enhancing the returns to farmers in short & long term, making them self sufficient so that dependence of external outputs be minimized, enrich the soil with flora & fauna without compromising ecology or health of humans.
We have created a design framework that allows us, in small ways across all facets of a problem. Its like tiny rain droplets that fill dams and rivers. We can learn, adapt to correct ourselves, for sustenance on this blue planet.
“ The power and majesty of the nature of the universe at every turn lacks credence if one’s mind embraces parts of it only and not the whole.” by Pliny the Elder - In Pliny: Natural History (1947)