"Building a Sustainable Future: Affordable Mineral-Based Farming for Optimal Crop Yield"
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"Water & Power Conservation. Measures to Reduce Pollution
in Domestic & Commercial Establishments"
Jaggery Initiative transforms a heritage sweetener through clean, resource-efficient innovation. Using chemical-free, low-temperature processing, it preserves natural nutrition while delivering the purity, safety, and consistency demanded by modern consumers and food brands. At the same time, this scalable platform enables standardised,
Jaggery Initiative transforms a heritage sweetener through clean, resource-efficient innovation. Using chemical-free, low-temperature processing, it preserves natural nutrition while delivering the purity, safety, and consistency demanded by modern consumers and food brands. At the same time, this scalable platform enables standardised, FMCG- and export-ready production, creating long-term value through sustainability, reliability, and responsible growth.
The Khuba Group is a family-owned enterprise established in 1890 by Late Shri Gurappa D. Khuba, originally operating as a trading house in food grains, pulses, precious metals, steel, and other commodities. The business was subsequently carried forward by his son, Late Shri Basawanappa G. Khuba, who expanded and diversified the Group’s traditional trading operations.
In 1956, the Group entered industrial manufacturing under the leadership of Late Shri Somanathappa B. Khuba with the establishment of Korvi Fuller Earth Processing Industry, an ISO-certified unit focused on catalyst manufacturing. This was followed by the launch of a second ISO-certified unit, Korvi Activated Earth, in 1989, further strengthening the Group’s industrial footprint.
Now in its fourth generation, Mr. Rajendra S. Khuba leads the Group with a strong focus on technology-driven growth and sustainability. In 2002, he established Korvi Activate Minerals, a 100% Export Oriented Unit (EOU) dedicated to next-generation catalyst manufacturing. In 2020, he also pioneered and commercialized patented water-saving products for both domestic and commercial applications.
All Khuba Group manufacturing units are equipped with state-of-the-art technology and supported by a dedicated Research & Development division, ensuring consistent quality and performance across catalysts used in petrochemicals, edible oils, non-edible oils, waxes, and allied industries.
Representing the fifth generation, Mr. Rishikesh R. Khuba has initiated the manufacture of mineral-based natural and organic soil conditioners, soil boosters, growth promoters, and natural pest repellents. These products serve as effective, eco-friendly alternatives to chemical fertilizers and pesticides, supporting sustainable agriculture while meeting the growing demand for food.
RETHINK is the Khuba Group’s strategic platform focused on sustainability, resource efficiency, and technology-led transformation across food and agriculture. The initiative promotes responsible manufacturing by conserving water, energy, and natural resources, while enabling healthier and cleaner food production.
The Origins Ultimate™ Jaggery Initiative operates under RETHINK for technology transfer, brand development, marketing, and global partnerships. Through this platform, advanced vacuum-based jaggery manufacturing technology is being commercialized, transforming jaggery into a standardized, hygienic, clean-label ingredient suitable for FMCG, industrial, and export markets.
By integrating technology, sustainability, and market access, RETHINK reimagines heritage foods like jaggery as future-ready solutions, delivering long-term value for industry, consumers, farmers, and the environment.
Beyond manufacturing, the Khuba Group has an established presence in real estate development and commercial leasing, serving multinational corporations, banks, and residential projects. In 2016, the Group developed Khuba Kalyan Mantap, a centrally air-conditioned community hall catering to local cultural needs. In 2026, the Group completed Khubaa Realty, featuring premium commercial spaces with leading corporate occupants.
Dr. Vilasvathi S. Khuba, mother of Mr. Rajendra S. Khuba, has been honored with two doctorates and multiple recognitions from various institutions for her philanthropic works.
Dedicated to Shri Somanathappa Basvanappa Khuba, the project reflects Basavanna’s vision of spirituality as lived awareness—where work becomes worship and sharing becomes a way of life.
Now freely available worldwide, Sounds of Basava invites international audiences to experience Basavanna’s wisdom not as history, but as a living and transformative presence.
Dr. Vilasvathi Somanathappa Khuba
President Kalaburgi Basva Samithi
Smt. Amritha
an exceptionally brilliant interior designer.
The growing water and food crisis is one of the most urgent challenges of our time. While human-centred design plays an important role in developing cost-effective solutions, it alone is insufficient to address the complexity and scale of global resource challenges.
To respond meaningfully to water scarcity and pollution, we believe in a sustainable, systems-based approach that considers the entire life cycle of water—using fresh water responsibly, reusing grey water wherever possible, and reducing overall consumption of water, energy, and pollutants.
In addressing food security, our vision extends beyond production volume to how food is grown and processed. This includes developing organic, eco-friendly soil conditioners and natural pest repellents that restore soil health, support biodiversity, and protect human well-being—enabling farmers to become more self-reliant while reducing dependence on chemical inputs.
Equally important is the transformation of heritage food systems. Through the Origins Ultimate™ Jaggery Initiative, we apply advanced, water-efficient and energy-conscious manufacturing technologies to modernise jaggery production—preserving nutritional integrity, eliminating chemical inputs, and delivering clean, safe food ingredients at scale. This initiative reflects our belief that traditional foods must evolve responsibly to meet future nutritional and environmental needs.
We are committed to a holistic approach—one that addresses water, agriculture, food processing, and sustainability as interconnected systems. By taking thoughtful, incremental steps across each of these areas, we believe meaningful progress can be achieved toward a healthier, more resilient future for all.
“The power and majesty of the nature of the universe at every turn lacks credence if one’s mind embraces parts of it only and not the whole.”
— Pliny the Elder, Natural History